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The Journal

Stories from
the Studio.

Craft dispatches, founder reflections, and cultural essays — from the ateliers of Lucknow to the streets of New Jersey.

Featured Essays

On Growing Up Between Two Flags
Featured
Founder's Note· April 2025

On Growing Up Between Two Flags

A Personal Essay

There is a particular longing that lives inside you when you belong fully to two places and partially to neither. This brand is my answer to that longing.

4 min read
Culture· January 2025

Dressing for Duality

Neither.Both.All of It

What does it mean to dress authentically when you contain multitudes?People often ask whether our clothing is Indian or American.......

5 min read
Dressing for Duality
Featured

Clothing is a form of memory. Every embroidered motif is a sentence from a story that started long before us.

— The Founder, Sanar Kala